30s COFFEE Beijing store embodies the design concept of "30-second premium coffee experience," perfectly blending Italian coffee culture with modern urban rhythm. The storefront features floor-to-ceiling glass walls that create a transparent visual effect, with the striking orange signage becoming a street highlight. The white "30" logo and brand name form a strong visual memory point.

The interior space combines industrial style with modern minimalism. The orange-toned bar area serves as the visual focus, complemented by gray walls and light-colored flooring to create a vibrant yet refined atmosphere. Decorative wall texts such as "FREE," "UP," and "DOWN TO TEA" convey the brand philosophy in a playful way, while the display of various coffee cups on wooden shelves demonstrates brand professionalism. The industrial-style ceiling with minimalist lighting ensures adequate illumination while creating a comfortable ambiance.

The design team placed special emphasis on balancing functionality and aesthetics. The digital menu board clearly displays product information, improving ordering efficiency; bar stools and lounge seats cater to different customer needs; the large glass windows not only allow natural light but also extend the vibrant atmosphere to the street, attracting passersby.

We firmly believe that excellent brand space design can effectively communicate brand value. Through a cohesive visual system and carefully planned spatial layout, 30s COFFEE has successfully built a "fast but not rushed" brand image, standing out in the competitive coffee market.

AE Architects Design specializes in providing customized spatial solutions for global brands, from concept to execution, helping enhance market competitiveness.