A Little Things
ALT is a new brand dedicated to the beauty and health industry. With the idea to extend all over China we were commissioned to create the concept and brand image to be developed in each store and each location.
The first store in Shenzhen represent the VI atmosphere and tones. Terracotta colors and naturals plaster chromatic combination. The softness of feminine and beauty lines are carefully designed through round corners and circles which also mark the basic unit for mirror sections. This set of 4 seats can be repeated several times and the variation between privacy and opening is given by soft curtains with different levels of transparency and tones.
The geometry itself become the symbol of the brand, made it easy to identify among other stores. The character fits young users and city lifestyle were time and fashion are treasures.